How quickly will your ads go live once you join the LeadCycle service?
What happens first in the process is for you to book your setup call. In truth, nothing will happen immediately; at least not until you actually begin the setup call with your Facebook Ads Manager, which will be one of our team members based here at our headquarters in the Midlands. That pre-scheduled call will take about 30 to 40 minutes.
You’ll receive a link once you’ve joined LeadCycle, and with that you can go online and book that call. Following the call, we’ll start to understand what you’re trying to achieve with your Facebook Ads and we’ll look at:
- Who your audience is
- What is it that you are providing, in terms of what they’re going to get
- Your offer – a physical product or information, whatever it is that you’re selling
We’ll begin to understand all of that and typically, it will be about a week after your setup call when your first ads go live, but they’ll go live in what we call our test phase.
In the test phase, we are running up to 27 different ads with different copy, different images and different headlines in order to find out which ones are going to work best for you. We are going to tap into the fabulous sophistication that Facebook has when it starts to optimise ads and find the right people that are going to respond in the right way.
This test phase will last between 14 and 21 days, and once we complete this test phase, we’ll know which one or two, or possibly three, ads are working best for you. Only then can we start to scale that up.
The bottom line is that you’ll have ads live, typically, within a week or so of your setup call. A couple of weeks after that, most often in the third week, we’ll come out of the test phase and be able to scale up your campaign. That’s the timetable, and that’s how it will work.
Getting your setup call booked in first is critical, because that’s when it all kicks off!